The sentimental wistful affection felt for Care Bears is called nostalgia. Care Bears, the loving illustrations created in the 80’s, were crucial in the childhood of Millennials. “Which bear am I?,” “should I gift her the Birthday Bear or maybe she identifies better with the Wish Bear?” Such tough decisions that had to be meticulously considered. Care Bears draw people to a happy place from the past, and humans love to indulge and sink in those peaceful and jubilant moments. To tackle those feelings, this womenswear collection was designed blending current trends with nostalgic elements that the brain links with Care Bears era. By doing so, creating an opportunity for Care Bears lovers to ease nostalgia and get a present sense of that longing feeling had for the such loved Care Bears.
Boards
MOOD BOARD
COLOR, FABRIC, & PRINT BOARD
Design Ideations
Prints
Illustration
