La Voz is a seasonless mix and match streetwear collection that intends to create a space for Venezuelan people to express themselves. The collection utilizes the original thoughts and expressions of the ordinary Venezuelan citizens to deliver their messages to the world through the blank canvases of the clothing. An urban street style was used to deliver the message, from clothing to all post production. A 360 campaign was directed, along with editorial, look book, and teaser. All of these always drain back to the original voice and uprising sounds of Venezuelan people.
Boards
MOOD BOARD
COLOR AND FABRIC BOARD
Process
Fabric Prints
Polls and interviews were conducted virtually and through social media to gather the thoughts and saying of Venezuelan people. These were the words later used to create the fabric prints.
Illustration and Flats
Editorial Book
Look Book
Campaign
